Globalisation:Media Smart

From Powerbase
Revision as of 10:14, 31 October 2010 by Kirstin Walker (talk | contribs) (Their relationship with academics and what they need them for)
Jump to: navigation, search

Chantal Bennett, Leigh Gallagher, Ludo Moyo & Kirstin Walker


Media Smart Official Website: http://www.mediasmart.org.uk/

Media Smart is an organisation funded by fast-food, media and toy industries. Its website states it is a

"non profit media literacy programme for school children aged 6 to 11 years old, focused on advertising. Media Smart develops and provides, free of charge and on request, educational materials to primary schools that teach children to think critically about advertising in the context of their daily lives. Our materials use real examples of advertising to teach core media literacy skills.

History


Directors

In 2005 Jackson was recorded as:

People

Mediasmart does not name its employees on its website.


Expert Group (as of November 2008)

Media Smarts Expert group includes a range of Academics and experts in education, media and Government officials form the regulator group Ofcom.

Funders

Supporters or Funders of Media Smart

Independent report

In 2006 Media Smart commissioned an independent evaluation of their BeAdwise 2 teaching materials from The Centre for the Study of Children, Youth and Media, Institute of Education, University of London. In 2007 the centre produced their independent report. The overall conclusions of the report were positive.[2]

The authors of the report were

Buckingham and Willet are members of Media Smart's expert group.

Media Smart: Activities

The media smart website runs activities though their web-site for younger children to enjoy outside of the school environment. Aimed at children between the ages of 5 and 11 they provide stimulating and enjoyable pastime to make them realise how much advertising plays in their daily lives. Globalisation: Media Smart:Activities

International expansion of the Media Smart group

Media Smarts relationship with policy makers

Their relationship with academics and what they need them for

ofcom

Advertising association

Note

http://www.ofcom.org.uk/about/corporate-responsibility/ Accessed 30/10/2010 http://www.adassoc.org.uk/aa/index.cfm/about-us/achievements/#initiatives Accessed 30/10/2010

Employees

  • Tim Lefroy, Chief Executive
  • Penny Hughes, President
  • Andrew McGuinness, Chairman
  • Dave Lewis, Vice Chairman
  • Rupert Howell, Vice Chairman
  • Karen Fraser, Head of Strategy
  • Ged Glover, Commercial Director
  • Catherine Hitchcock, Director of Finance & Administration
  • Rae Burdon, Consultant
  • Jack Haines, Research Executive
  • Josh McBain, Research Executive
  • Arabella Banks, External Affairs Co-ordinator
  • Ina Mongia, Project Manager
  • Gemma Hopkins, Intern

Note

http://www.ofcom.org.uk/about/corporate-responsibility/ Accessed 30/10/2010 http://www.adassoc.org.uk/aa/index.cfm/about-us/achievements/#initiatives Accessed 30/10/2010

Media Smarts relationships with the food, drink, advertising and media industries

Notes

  1. Barbie Clarke

    notes

    Social Issues Interview, Young Consumers, 2005. accessed october 2010

  2. Media Smart Evaluation Reportaccessed 20 November 2008

The Organisation

The office address is given as:-
Abford House:
15 Wilton Road:
London:

SW1V 1NJ [1]

  1. Media Smart [1]