Difference between revisions of "Globalisation:Media Smart"
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Media Smart develops and provides, free of charge and on request, educational materials to primary schools that teach children to think critically about advertising in the context of their daily lives. Our materials use real examples of advertising to teach core media literacy skills. | Media Smart develops and provides, free of charge and on request, educational materials to primary schools that teach children to think critically about advertising in the context of their daily lives. Our materials use real examples of advertising to teach core media literacy skills. | ||
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| − | *[[Globalisation:Media Smart: History and aims]] | + | *[[Globalisation:Media Smart: History and aims| History and Aims]] |
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The media smart website runs activities though their web-site for younger children to enjoy outside of the school environment. Aimed at children between the ages of 5 and 11 they provide stimulating and enjoyable pastime to make them realise how much advertising plays in their daily lives. | The media smart website runs activities though their web-site for younger children to enjoy outside of the school environment. Aimed at children between the ages of 5 and 11 they provide stimulating and enjoyable pastime to make them realise how much advertising plays in their daily lives. | ||
[[Globalisation: Media Smart:Activities]] | [[Globalisation: Media Smart:Activities]] | ||
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| + | *[[Globalisation:Media Smart: International expansion of the Media Smart group]] | ||
*[[Globalisation:Media Smart: Funding and connections]] | *[[Globalisation:Media Smart: Funding and connections]] | ||
| + | ==Media Smarts relationship with policy makers== | ||
| + | ==Their relationship with academics and what they need them for== | ||
*[[Globalisation:Media Smart: Views on tackling obesity]] | *[[Globalisation:Media Smart: Views on tackling obesity]] | ||
| + | ==Media Smarts relationships with the food, drink, advertising and media industries== | ||
==Notes== | ==Notes== | ||
Revision as of 14:25, 26 October 2010
Chantal Bennett, Leigh Gallagher, Ludo Moyo & Kirstin Walker
Media Smart Official Website: http://www.mediasmart.org.uk/
Media Smart is an organisation funded by fast-food, media and toy industries. Its website states it is a
"non profit media literacy programme for school children aged 6 to 11 years old, focused on advertising. Media Smart develops and provides, free of charge and on request, educational materials to primary schools that teach children to think critically about advertising in the context of their daily lives. Our materials use real examples of advertising to teach core media literacy skills.
Contents
- 1 History
- 2 Directors
- 3 People
- 4 Expert Group (as of November 2008)
- 5 Funders
- 6 Independent report
- 7 Media Smart: Activities
- 8 Media Smarts relationship with policy makers
- 9 Their relationship with academics and what they need them for
- 10 Media Smarts relationships with the food, drink, advertising and media industries
- 11 Notes
History
Directors
- Paul Jackson, chair
In 2005 Jackson was recorded as:
- Vice President of the World Federation of Advertisers
- Chairman of the Responsible Advertising and Children Group which represents the interests of European Advertisers,agencies and the media. [1]
People
Mediasmart does not name its employees on its website.
Expert Group (as of November 2008)
Media Smarts expert group includes a range of Academics and experts in education, media and Government officials form the regulator group Ofcom.
Funders
Supporters or Funders of Media Smart
Independent report
In 2006 Media Smart commissioned an independent evaluation of their BeAdwise 2 teaching materials from The Centre for the Study of Children, Youth and Media, Institute of Education, University of London. In 2007 the centre produced their independent report. The overall conclusions of the report were positive.[2]
The authors of the report were
- Professor David Buckingham
- Dr Rebecca Willett
- Dr Shakuntala Banaji
- Dr Susan Cranmer
Buckingham and Willet are members of Media Smart's expert group.
Media Smart: Activities
The media smart website runs activities though their web-site for younger children to enjoy outside of the school environment. Aimed at children between the ages of 5 and 11 they provide stimulating and enjoyable pastime to make them realise how much advertising plays in their daily lives. Globalisation: Media Smart:Activities
- Globalisation:Media Smart: International expansion of the Media Smart group
- Globalisation:Media Smart: Funding and connections
Media Smarts relationship with policy makers
Their relationship with academics and what they need them for
Media Smarts relationships with the food, drink, advertising and media industries
Notes
- ↑ Barbie Clarke
notes
Social Issues Interview, Young Consumers, 2005. accessed october 2010
- ↑ Media Smart Evaluation Reportaccessed 20 November 2008
The Organisation
The office address is given as:-
Abford House:
15 Wilton Road:
London:
SW1V 1NJ [1]
