Difference between revisions of "Globalisation:Media Smart"
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Media Smart Official Website: http://www.mediasmart.org.uk/ | Media Smart Official Website: http://www.mediasmart.org.uk/ | ||
==History== | ==History== | ||
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| + | The roots for Media Smart are to be seen in the "Concerned Children's Advertisers" organisation founded in Canada <ref> Concerned Children's Advertisers[http://www.cca-kids.ca/]</ref> which is also funded by transnational corporations. <ref> Concerned Children's Advertisers [http://cca-kids.ca/about_who/members.html]</ref> | ||
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| + | :Media Smart is based on a model developed by Canadian advertisers in the late 1980s called Concerned Children's Advertisers (CCA). Backed by giants such as [[Coca-Cola]], [[Hershey]] and [[Buena Vista]], the $10m CCA programme now claims huge success in cutting concern about children's marketing over there. "The Canadians were originally pushed into action by a ban on children's advertising in French-speaking Canada, but since the programme has been up and running, complaints on the issue across the rest of Canada have fallen to around zero," says Jackson. "I'm not saying there's an urgent threat here, but we must take the long-term view." <ref> Daniel Rogers [http://specials.ft.com/creativebusiness/mar262002/FT3W6U7E8ZC.html Plans to keep the kids sweet]Published: March 25 2002 13:30GMT | Last Updated: March 25 2002 14:03GMT </ref> | ||
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| + | Media Smart was incorporated as a business on 5 March 2002 and is a private company limited by guarantee. It is listed with Companies House as:-<br> | ||
| + | MEDIA SMART UK LIMITED:<br> | ||
| + | Company No. 04387708<ref> Companies House | ||
| + | [http://wck2.companieshouse.gov.uk/eea0984d6bb692f63657b56a44f0429b/compdetails Media Smart Details], accessed 19 October 2010 </ref> | ||
==People== | ==People== | ||
Revision as of 14:55, 19 October 2010
Chantal Bennett Leigh Gallagher & Kirstin Walker
Media Smart Official Website: http://www.mediasmart.org.uk/
History
The roots for Media Smart are to be seen in the "Concerned Children's Advertisers" organisation founded in Canada [1] which is also funded by transnational corporations. [2]
- Media Smart is based on a model developed by Canadian advertisers in the late 1980s called Concerned Children's Advertisers (CCA). Backed by giants such as Coca-Cola, Hershey and Buena Vista, the $10m CCA programme now claims huge success in cutting concern about children's marketing over there. "The Canadians were originally pushed into action by a ban on children's advertising in French-speaking Canada, but since the programme has been up and running, complaints on the issue across the rest of Canada have fallen to around zero," says Jackson. "I'm not saying there's an urgent threat here, but we must take the long-term view." [3]
Media Smart was incorporated as a business on 5 March 2002 and is a private company limited by guarantee. It is listed with Companies House as:-
MEDIA SMART UK LIMITED:
Company No. 04387708[4]
People
Directors
Funding
Those supporting media smart are: • Advertising Association • British Toy and Hobby Association • Business in the Community • DDB London • Ferrero • Five • GMTV • Hasbro • Incorporated Society of British Advertisers (ISBA) • Institute of Practitioners of Advertising (IPA) • Internet Advertising Bureau (IAB) • ITV • Jetix • Kellogg • Lego • Mars • Mattel • McDonald’s • Mindshare • Turner Broadcasting • Viacom Brand Solutions
Suggestions for sub-pages
Just suggestions - feel free to change/add to this - although it is recommended that you create several main pages linked to from this main project page so group members can edit simultaneously.
Globalisation:Media Smart: History and aims Globalisation:Media Smart: Funding and connections Globalisation:Media Smart: Activities
Globalisation:Media Smart: Views on tackling obesity
- ↑ Concerned Children's Advertisers[1]
- ↑ Concerned Children's Advertisers [2]
- ↑ Daniel Rogers Plans to keep the kids sweetPublished: March 25 2002 13:30GMT | Last Updated: March 25 2002 14:03GMT
- ↑ Companies House Media Smart Details, accessed 19 October 2010
