European Advertising Standards Alliance

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The European Advertising Standards Alliance (EASA) describes itself as

the single authoritative voice on advertising self-regulation issues and promotes high ethical standards in commercial communications by means of effective self-regulation, while being mindful of national differences of culture, legal and commercial practice. As a non-profit organisation based in Brussels, it brings together national advertising self-regulatory organisations (SROs) and organisations representing the advertising industry in Europe.[1]

EASA says it "promotes responsible advertising by providing detailed guidance on how to go about advertising self-regulation across the Single Market for the benefit of consumers and businesses."[2]

The EASA works together with the European Association of Communications Agencies EACA, which in turn works to shape the European Commission's policy making.

History

The European Advertising Standards Alliance (EASA) was set up in 1992, as a response to a challenge made by Sir Leon Brittan who was at this time the Competition Commissioner in the European Union.

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Notes

  1. What is EASA?, EASA website, accessed 16 Oct 2009
  2. What does EASA do?, EASA website, accessed 16 Oct 2009