Difference between revisions of "Chivas Brothers"
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== History == | == History == | ||
| − | In 1801 Chivas Brothers opened a luxury grocers in Aberdeen, they specialised in exotic goods including exclusive French brandies and rarely available Caribbean rums. The brothers (Jim & John) began blending their own whisky to complement the range and provide an alternative to, more accessible, but poor quality harsh scotch. Grocers to Queen Victoria when n Scotland by 1843 the brothers were awarded a [[Royal Warrant]] which enabled them to supply the royal house hold. By the 1920’s the firm was exporting its Chivas Regal Whisky to America and by the 1950’s it was regarded as an upmarket drink featured in the movies and said to be [[Frank Sinatra]] and the rat pack’s preferred tipple. The company bought Strathisla Distillery the oldest working distillery in the Highlands. <ref> Nation Master Encyclopaedia [http://www.nationmaster.com/encyclopedia/Chivas-Regal Chivas Regal] accessed 5th December | + | In 1801 Chivas Brothers opened a luxury grocers in Aberdeen, they specialised in exotic goods including exclusive French brandies and rarely available Caribbean rums. The brothers (Jim & John) began blending their own whisky to complement the range and provide an alternative to, more accessible, but poor quality harsh scotch. Grocers to Queen Victoria when n Scotland by 1843 the brothers were awarded a [[Royal Warrant]] which enabled them to supply the royal house hold. By the 1920’s the firm was exporting its Chivas Regal Whisky to America and by the 1950’s it was regarded as an upmarket drink featured in the movies and said to be [[Frank Sinatra]] and the rat pack’s preferred tipple. The company bought Strathisla Distillery the oldest working distillery in the Highlands. <ref> Nation Master Encyclopaedia [http://www.nationmaster.com/encyclopedia/Chivas-Regal Chivas Regal] accessed 5th December 2008 </ref>. |
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Chivas Regal is one of the world's leading premium scotch brands and is on sale in more than 200 countries. | Chivas Regal is one of the world's leading premium scotch brands and is on sale in more than 200 countries. | ||
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| + | ==PR & Marketing Companies== | ||
| + | *[[Graphico]] Digital marketing firm who developed the global brand site for Chivas Regal <ref> Graphico [http://www.graphico.co.uk/ClientDetails.aspx?cid=19 Clients]] accessed 5th December 2008 </ref> | ||
==References== | ==References== | ||
<references/> | <references/> | ||
Revision as of 20:46, 5 December 2008
History
In 1801 Chivas Brothers opened a luxury grocers in Aberdeen, they specialised in exotic goods including exclusive French brandies and rarely available Caribbean rums. The brothers (Jim & John) began blending their own whisky to complement the range and provide an alternative to, more accessible, but poor quality harsh scotch. Grocers to Queen Victoria when n Scotland by 1843 the brothers were awarded a Royal Warrant which enabled them to supply the royal house hold. By the 1920’s the firm was exporting its Chivas Regal Whisky to America and by the 1950’s it was regarded as an upmarket drink featured in the movies and said to be Frank Sinatra and the rat pack’s preferred tipple. The company bought Strathisla Distillery the oldest working distillery in the Highlands. [1].
The Business Today
Chivas Regal is one of the world's leading premium scotch brands and is on sale in more than 200 countries.
PR & Marketing Companies
References
- ↑ Nation Master Encyclopaedia Chivas Regal accessed 5th December 2008
- ↑ Graphico Clients] accessed 5th December 2008
