Behavioural Dynamics Institute

The Behavioural Dynamics Institute

The Behavioural Dynamics Institute, established in 1989, is according to their web site "the leading international centre of excellence for research and development into persuasion and social influence. The output of the institute’s work is fundamental to the effective application of public diplomacy, information operations, civil contingency and all aspects of strategic communication"

The institute works with Universities around the world behavioural models, which are now used widely in many governmental applications.

Today, the institute has an academic network which spans the globe. It is the only academic organisation in the world whose understanding of the psychology of persuasion has been successfully applied on a global scale. ^[1]

The internet site was started in 1998 by Richard Lucas