Associates for Research into the Science of Enjoyment

ARISE

Front groups have been used for a variety of purposes, one particularly important aspect being the health implications of tobacco. ARISE (Associates for Research into the Science of Enjoyment) is one group concerned with such issues. The group describe themselves as an ‘apolitical affiliation of independent scientists and academics’ who conduct research into some of life’s pleasures including chocolate, tea, coffee, alcohol and tobacco. Their research concludes that partaking in such pleasurable experiences can be beneficial to health and lowers stress, going so far as to claim ‘higher resistance to cancer and less risk of damage to the stomach and heart’ [1] . These statements are in direct opposition to other medical studies into the consequences of tobacco use which have proven the negative impact on health. ARISE follows up their claims with criticism of such health information initiatives, arguing that the so called ‘health police’ ‘could be causing more harm than good’ [2]

Furthermore, Professor David Warburton of the University of Reading, one of the leaders of the group, published a number of articles in medical journals which questioned findings regarding the addictive qualities of nicotine. Warburton also wrote of his contempt for ‘health scares’ which he claimed were often ill founded and could cause more harm than good because the guilt and stress they cause could lead to health problems in itself [3] The danger of such a group is the widespread coverage it received and the fact that the public were mislead into believing research was based on independent medical inquiry. In an article published in The Guardian George Monbiot found that between September 1993 and March 1994 the group generated 195 newspaper articles, radio and television interviews. Taking just one example of such coverage, the December 22, 1996 issue of The Sunday Times includes the article ‘Eat, drink and be merry!’ which discusses the research findings of ARISE. The article includes a quote from Warburton saying ‘a few puffs on a cigarette’ was proven to make people happier and thus improve their health. However the same article also states that although the group admit to receiving funding from the alcohol and chocolate industries they ‘stop short of taking money from the tobacco industry’. This claim from ARISE is proven to be false by the internal documents of the BAT company.

Monbiot also writes of his discovery of documents which prove the involvement of tobacco companies including Philip Morris, BAT and Rothmans in the funding of the group. Documents relating specifically to the contributions from BAT are also to be found. One example being a letter dated September 1991 from Professor Warburton giving an invoice to BAT for their donation of £13.000 to fund a group meeting in Venice. [4]