Landmark Europe

Landmark Europe is a public affairs and strategic communications firm set up by two prominent lobbyists, Jeremy Kane and Rocco Renaldi. Kane is the founder of Ergo Communications and of European Public Policy Advisers while Renaldi is the former head of Food & Consumer practice with Hill & Knowlton. The new firm has two offices one in London and the other in Brussels with five staff managing, so far, four clients. One of which is the World Federation of Advertisers .

The European Forum for Responsible Drinking hired Landmark Europe to write a report to undermine research harmful to the alcohol industry. An ELSA project report, published in 2007 by the Utrecht National Foundation for Alcohol Prevention found that alcohol advertising was attractive to under-age drinkers and encourages increased consumption and that the volume of advertisements young people were exposed to also pushed consumption up. Landmark Europe claimed that the report did not provide any evidence of the link between advertising and under-age consumption, were critical of the methodology and accused the authors of using a selective literature review and being out of touch with current European research. This information was taken from the Advertising Association's contribution to the consultation launched by the Scottish Government, “Changing Scotland’s relationship with alcohol". Both the Advertising Association and the alcohol industry have much to fear if restrictions are placed on alcohol advertising.

People

• Jeremy Kane
• Rocco Renaldi
• Thandi Mbali
• Nina Peacock