Advertising Association

According to its own website

The Advertising Association is a federation of 31 trade bodies and organisations representing the advertising and promotional marketing industries including advertisers, agencies, media and support services. It is the only body that speaks for all sides of an industry worth almost £19 billion in 2005.

Reports

In January 2009 the Advertising Association published a report entitled "Children's wellbeing in a commercial world". This report had been produced for the panel of academics appointed by the Department of Children, Schools and Families (DCFS) to examine the impacts of the commercial world on children's wellbeing. The report concluded that, " there was no evidence of a decline on children's overall wellbeing, nor that the net impact of the commercial world has been negative over the past fifteen years. Indeed it finds plenty of evidence that aspects of the commercial world enhance the wellbeing of children.".

References

1. ^ http://www.adassoc.org.uk/html/about_us.html
2. ^ http://www.fau.org.uk/html/briefing_papers.html
3. ^ http://www.fau.org.uk/html/industry_calling_for_a_respons.html
4. ^ http://www.fau.org.uk/html/advertising_and_diet.html