Green and Black's
Organisation's background
This organisation was founded in 1991 by Craig Sams and his wife Josephine Fairley. They state that they are the first organisation to make organic chocolate. The Maya Gold bar was first of Green & Black's bars and they have continued to increase their range of dark chocolate.
"We offered to trade direct with the growers, paying them a premium for their organic cocoa and an additional Fairtrade price."
{http://www.greenandblacks.com/story.php}
Changes in ownership
Green and Black's were bought over by Cadbury's in May of 2005. This had a great impact on the percieved meanings and ethical values of the company. After all, Cadbury's are a big munltnational which is after profit and not what is best for the wider world as a whole. Due to the increased demand for ethical and organic produce Cadbury's believed that it was in their best interests to become part of this. It also meant that any competition which they might have had was eliminated. Cadbury's has agreed to let the company run as a stand alone company and will only help facilitate the sale and distribution of the product throughout different regions. However, this new turn of event equals a take over by a big corporation and therefore a change in management. BBC news state that, 'Green & Black's is the fastest-growing confectionary brand, with 5.1% of the UK market for block chocolate.' http://news.bbc.co.uk/1/hi/business/4543583.stm
The main products which they sell include: • Chocolate • Biscuits • Ice cream • Beverages (such as hot chocolate) • Baking products (Cocoa powder and cooking chocolate) Nearly all of the products are chocolate or chocolate based.
http://www.guardian.co.uk/weekend/story/0,3605,1276788,00.html#article_continue
Staff include:
