Sonia Livingstone

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Background

Sonia Livingstone is Professor of Social Psychology in the Department of Media and Communications at the London School of Economics.

  • DPhil Oxford
  • BSc UCL

Biographical Information

History

Current activities

Views

In 2004 Livingstone, with Ellen Helsper, undertook a review of research into the effects of television advertising on children on behalf of Ofcom, the Office of Communications. The report Advertising Foods to Children: Understanding Promotion In The Context Of Children’s Daily Lives, concluded that obesity was a complex issue with many causes and that there was litte empirical evidence to support an advertising ban. Any initiative to tackle obesity needed to cover various aspects and any ban would only be part of that overall initiative. One of the contributors who advised on the report was Brian Young, a fellow member of the Advertising Education Forum. [1]

Affiliations

In reply to a Freedom of Information email request in January 2009 regarding her membership of the AEF, the records manager of the London School of Economics sent the following reply " Is Sonia Livingstone a member of the AEF academic network as is claimed on the AEF site? Yes. What are the dates of her membership? From Jan 2005 to date. What are the terms of the membership? They post Professor Livingstone's details on their website and keep her informed of their conferences and other events. Is she paid in cash or kind? There are no payments involved. Since joining, Professor Livingstone has kept four emails from the AEF, which show how often the AEF is in contact. " [3]

Publications, Contact, Resources and Notes

Publications

Contact

Address:

Room S105, Department of Media and Communications, London School of Economics and Political Science, Houghton Street, London, WC2A 2AE

Phone:+44 (0)20 7955 7710
Email:s.livingstone@lse.ac.uk
Website:

Resources

Notes

  1. London School of Economics Advertising foods to Children, accessed January 19 2009.
  2. Advertising Education Forum AEF Academic Network (AAN), accessed 1 August 2007.
  3. Email correspondence between Records Manager, London School of Economics, Rachael Maguire and Mary Craig January 5-14 2009.