Jason Halford
Contents
Background
Jason Halford is Associate Director of the Kissileff Laboratory for the Study of Human Ingestive Behaviour at the University of Liverpool.
- 1999 Chartered Health Psychologist (C. Psychol.). British Psychological Society
- 1994 Ph.D. University of Leeds
- 1991 B.Sc. (Hons), Psychology University of Leeds
Biographical Information
History
Current activities
Halford's research focusses on the psychobiological factors underlying the expression of appetite and their application to the understanding of the aetiology and treatment of obesity and binge eating. Among his key areas of interest are:
- Obesity.
- Binge eating behaviour.
- Cachexia.
- Appetite Regulation.
- Drug induced weight gain.
- Triggers of Eating Behaviour.[1]
Views
Halford has undertaken research into the effects of television advertising on children's food choices. His latest research paper, written in 2008 with several colleagues, " Beyond-brand effect of television food advertisements on food choice in children: the effects of weight status", concluded that, "obese and overweight children are indeed more responsive to food promotion, which specifically stimulates the intake of energy-dense snacks." [2]
In 2004 Halford jointly published a paper with colleagues, "Effect of television advertisements for foods on food consumption in children". This paper concluded that, "As suggested the relationship between TV viewing and childhood obesity appears not merely a matter of excessive sedentary activity. Exposure to food adverts promotes consumption." [3]
Affiliations
- Member of Advertising Education Forum, Academic Network[4]
- Member of the Association for the Study of Obesity.[5]
Publications, Contact, Resources and Notes
Publications
Contact
- Address:
School of Psychology Eleanor Rathbone Building, University of Liverpool, Bedford Street South, Liverpool, L69 7ZA
- Phone:+44 (0) 151 794 2952
- Email:j.c.g.halford@liverpool.ac.uk
- Website:
Resources
Notes
- ↑ University of Liverpool, JHalford, accessed January 7 2009.
- ↑ Cambridge Journals Beyond-brand effect, accessed January 23 2009.
- ↑ NCBI Publications Effect of television advertisements, accessed January 23 2009.
- ↑ Advertising Education Forum AEF Academic Network (AAN), accessed 1 August 2007.
- ↑ Association for the Study of Obesity Committee, accessed January 23 2009.
