Lynne Eagle

Background

Lynne Eagle is Professor of Marketing in Middlesex University's Business School.

Biographical Information

Current activities

Eagle has an extensive track record of researching the effects and effectiveness of marketing communication, typically focusing on vulnerable groups such as children, with particular emphasis on the presumed link between advertising and obesity. On-going research in this area has led to journal output as well as invitations to address the Westminster Forum’s Diet & Health seminar.

Affiliations

• Member of the Advertising Education Forum, Academic Network

Publications, Contact, Resources and Notes

Publications

• Eagle, L.C., Bulmer, S.L., de Bruin, A.M. & Kitchen, P.J. Advertising and Children: Issues and Policy Options. forthcoming in Journal of Promotion Management.
• Bulmer, S.L., Hawkins, J. and Eagle, L.C. (2005). Child Consumers of Advertising: Differences across Deciles. Massey University Department of Commerce Working Paper Series, No. 05.02, ISSN 1174-5320
• Eagle, L.C., Bulmer, S.L., Kitchen, P.J. & Hawkins, J. (2004). Complex and controversial causes for the 'obesity epidemic': The role of marketing communications. International Journal of Medical Marketing, Volume 4(3), pp 271-287.
• Eagle, L.C., Bulmer, S.L., de Bruin, A.M. & Kitchen, P.J.(2004). Exploring the link between obesity and advertising in New Zealand. Journal of Marketing Communications , Volume 10(1), pp 49-67.
• Hawkins, J., Eagle, L.C. & Bulmer, S.L. (2004). Cross cultural Comparison of Food in the Children’s Media Environment in New Zealand and Japan. Massey University, Department of Commerce Working Paper Series 04.09. ISSN 1174-5320
• Eagle, L.C., Bulmer, S. L. & Hawkins, J. (2003). The 'Obesity Epidemic': Complex Causes, Controversial Cures - Implications for Marketing Communication. Massey University, Department of Commerce Technical Report 03.03.
• Eagle, L.C., de Bruin, A.M. & Bulmer, S.L.(2002). Violence, Values and the Electronic Media Environment. Corporate Communications: An International Journal, Volume 7(1), pp 25-33.
• Eagle, L.C., de Bruin, A. M. & Bulmer, S. L.(2002). The Children-Nutrition-Marketing Ethics Conundrum: Identifying the issue. Massey University, Department of Commerce Working Paper Series 02.16. ISSN 1174-5320

Contact

Address:

Phone:

Email:

Website: