Brian Young

Background

Brian Young is a Honorary University Fellow in the School of Psychology, University of Exeter.

• PhD (HK)
• BSc (Edin)

Biographical Information

History

Young has received grants from and produced reports for the Advertising Association, the Charities Aid Foundation and the Independent Television Commission the predecessor of Ofcom.

He has produced a report on the role of advertising on children's food choice, funded by the Ministry of Agriculture Farming and Fisheries (MAFF) the predecessor of the Department for Environment, Food and Rural Affairs (DEFRA).

Affiliations

• Member of the Advertising Education Forum, Academic Network
• Member of the editorial board of the International Journal of Advertising

Publications, Contact, Resources and Notes

Publications

• Young, B.M. (2007). Advertising literacy revisited: fat children and other things. Chapter 8. In Saren, et & al (eds) Critical Marketing: Defining the Field (pp. 113-124). Butterworth-Heinemann.
• Young, B.M. & Ayadi, K. (2006). Community partnerships designed for preventing childhood obesity. Young Consumers 7(4), 35-40.
• Young, B.M. (2005). Children and promotion: the role of advertising and marketing in innovation. Chapter 5. In B.Tufte, J.Rasmussen & L.B.Christensen (eds) Frontrunners or Copycats? (pp. 99-117). Copenhagen: .
• Webley, P., Burgoyne, C.B., Lea, S.E.G. & Young, B.M. (eds) (2001). The Economic Psychology of Everyday Life.Hove: Psychology Press.

Contact

Address:

Washington Singer Building, Room 004, School of Psychology, Washington Singer Laboratories, Perry Road, Exeter, EX4 4QG

Phone:0044 (0) 1392 264626

Email:B.M.Young@exeter.ac.uk

Website: