Bulletin International

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Bulletin staff are banned from using ’VNR’ to describe what they do, and refer to ’broadcast’ projects instead. Apparently news editors will never admit to using VNRs, but are quite happy to say that they use ’company hand-out material’. [1]

Notes

  1. ↑ FOCUS: BROADCAST PR - Transatlantic crossing - UK broadcast PROs are learning from their US counterparts. by JULIETTE GARSIDE PR Week UK 28-Apr-00
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