Strategic Awareness
Background
A PR company set up in 2001 by Simone and Tony Emmett.
Spreading the Message Via Third Parties
Interviewed by PR Week in February 2006, Philip Dewhurst, from BNFL and chairman of the Nuclear Industry Association, admitted they wer using the classic PR technique of using a third party to push the nuclear message. "Now we use a company called Strategic Awareness, which uses in-depth research to help us develop our message. We spread that via third-party opinion because the public would be suspicious if we started ramming pro-nuclear messages down their throats".
Both Simone Emmett and Dewhurst
“Beyond the Surface� – communicating
nuclear energy
Simone Emmett
Managing Director, Strategic Awareness
Philip
NIA Chairman
