Coca Cola

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Public Relations

In January 2008 Coca Cola is listed as a client for French PR firm I&E[1]


Coca Cola CSR

Coca-Cola is a worldwide organisation which has extended its activities to help fund and become a part of different organisations around the world. One such organisation is Camp Coca-Cola, which is a year round programme of leadership training and community service. It also offers a Summer Camp programme which includes a number of exciting yet testing activities. Camp Coca-Cola aims to challenge its members to see the world more openly as a place where they can make a difference. It is run by professionals who are dedicated to providing a unique and worthwhile experience to those who attend. Attendance is decided through nominations by local schools and community organisations on the basis that those who are chosen are dedicated to learning and are open to new life experiences. Coca-Cola fund this project which they feel is beneficial to the communities it serves and Camps have been specially set up all over America [18]. Organisations such as Camp Coca-Cola have been set up in an attempt by Coca-Cola to improve its overall image and to increase its ability to boost its own long term profits.

A further extension of Coca-Cola's work is 'Coca-Cola Africa'. This organisation is said to be committed to the future of the African continent and to the well being of its people and communities, and furthermore to its economic development. This statement stands in stark contrast to the activities which Coca-Cola have already been accused of in India. Such atrocities which have been previously mentioned in this report contradict the philosophy of 'Coca-Cola Africa'. This particular organisation which Coca-Cola initiated was set up to educate and distribute information about the dangers of HIV and AIDS. It places particular attention on the treatment of individuals who suffer from such diseases, and furthermore harshly criticises the discrimination of these unfortunate people.[2]

One additional organisation of Coca-Cola is the Coca-Cola Foundation which is said to be the 'philanthropic arm' of the Coca-Cola Company. It focuses on education and the advancement of cultural diversity. Its main activities include the offering of scholarships, the building of schools and libraries and the donation of books. It aims to help and support people through higher education who lack both financial and personal support [3]. It appears that Coca-Cola put a great deal of effort into initiating organisations and programmes to help extend the education of citizens around the world, more specifically in America and in Africa. Despite the ever growing number of these programmes which are available it is difficult for Coca-Cola to mask the shocking activities they carry out each day in the small communities in India where they operate their bottling plants. Coca-Cola may indeed help fund educational programmes in America, but this is of little consolation to the many villages in India, who are left suffering at the hands of this multinational.

Affiliations

Notes

  1. ↑ I&E Clients Accessed 17th January 2008
  2. ↑ [1].
  3. ↑ [2]
  4. ↑ [3]
  5. ↑ [4]
  6. ↑ [5]
  7. ↑ [6] [7]
  8. ↑ [8]
  9. ↑ [9]
  10. ↑ [10]
  11. ↑ [11]
  12. ↑ [12]
  13. ↑ [13]
  14. ↑ [14]
  15. ↑ [15]
  16. ↑ [16]
  17. ↑ <[17]
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