Nigel Oakes
Nigel Oakes is the Chief Executive Officer of Strategic Communication Laboratories (SCL}, the "leading supplier of strategic communications, information operations and public diplomacy to governments and military clients around the world"[1].
Oakes was educated at Eton College and studied psychology at University College London (UCL). In 1982 he joined Monte Carlo TV as a producer and in 1985 became its Head of International Production. He joined Saatchi and Saatchi as a Senior Producer in 1987.
In 1989 he established the Behavioural Dynamics Working Group at UCL and in 1990, the Behavioural Dynamics Institute (BDi) was formed as a centre of excellence and a research facility for strategic communication and social marketing. Over the next nine years BDi commissioned $17m in pioneering communication research programmes. In 1993 Oakes set up Strategic Communication Laboratories and using the new communication methodology from BDi, ran election campaigns and national communication campaigns for a broad variety of international governments. Published clients include South Africa, USA, St Vincent & the Grenadines, Antigua, Indonesia, Thailand, Philippines, Grenada, Nepal, Pakistan and Switzerland[2].
References
- ^SCL 2005 Overview
- ^SCL 2005 Nigel Oakes
