The News Movement
Social-first news company targeting Generation Z audiences
| The News Movement | |
|---|---|
| Trade name | {{{trade_name}}} |
| Type | Private |
| Founded | Template:Start date |
| Founder(s) | William Lewis Kamal Ahmed Ramin Beheshti Eleanor Breen Dion Bailey |
| Defunct | {{{defunct}}} |
| Headquarters | |
| Industry | Media |
| Services | {{{services}}} |
| Parent | Caliber |
| Subsidiaries | |
| Homepage | {{{homepage}}} |
The News Movement (TNM) is a social-first media company that produces and distributes news content primarily targeted at Generation Z audiences through social media platforms such as TikTok, Instagram, and X. The organisation emphasises factual, unbiased reporting and original storytelling to combat misinformation and engage younger demographics who consume news incidentally rather than through traditional channels. TNM operates newsrooms in New York and London, and focuses on topics relevant to its audience, including politics, culture, technology, and social issues. As of 2026, it has reached over one million followers on TikTok and produces content that garners millions of views, such as investigative pieces on immigration enforcement and cultural trends.
Founded in 2020 amid a landscape of declining trust in traditional media, TNM was established to pioneer a new model of journalism that aligns with digital-native behaviours. The company has expanded its portfolio to include brands like The Recount for short-form video journalism and Capsule for lifestyle content. Despite rapid audience growth, TNM has faced financial challenges, including significant losses and staff reductions, highlighting the difficulties of sustaining digital media ventures in a competitive market. Reports suggest that the organisation's innovative approach has influenced broader discussions on media adaptation, though it has also drawn scrutiny over its business sustainability.
The News Movement's content strategy involves creator-led stories, lived experiences, and "sideways-in" angles that provide context and depth to underreported issues. For instance, its coverage of U.S. Immigration and Customs Enforcement (ICE) activities in cities like Minneapolis and Chicago has included exclusive footage and interviews, verified by external outlets such as the BBC. This approach aims to foster informed citizenship among young people, who, according to internal metrics, engage deeply with TNM's multimedia formats. The company's partnerships with brands for sponsored content further support