Turn to Love - Jihad D'Amour

According to a report of the Online Civil Courage Initiative produced by the Institute for Strategic Dialogue:

The Jihad d'Amour (Turnto Love) campaign, in Belgium and globally, has been able to respond very quickly to attacks on social networks. It was shared thousands of times and received a very high level of commitment, mainly positive. The campaign was able to achieve these results because it anticipated this kind of response to future terrorist attacks by preparing content and resources (hashtags, images, etc.) ready to be deployed and shared.