Interpublic

Interpublic [IPG] has offices in more than 130 countries, realizing worldwide revenue in 2001 of $6.7 billion, 57% of which was US revenue and 43% international. IPG’s five main clients (Coca-Cola, General Motors Corporation, Johnson & Johnson, Nestle and Unilever), contributed roughly 14% of their revenue in 2001, representing $941m of spending. The largest client spent a massive $457m purchasing services from IPG. Twenty of IPG’s clients accounted for about 25% of their revenue (Interpublic, 2001, p. 22).

History

The group dates from 1902 when the Alfred W. Erickson agency was founded.

It merged with H.K. McCann - founded 1911 by Harrison King McCann (1880-1962) - in 1930 to form McCann-Erickson. Interpublic Inc. was established in 1960 as a holding company for McCann Erickson and Marschalk & Pratt (acquired by McCann in 1954). The group was rebadged as the Interpublic Group in 1960 and expanded through an aggressive acquisition program prior to going public in 1971.

Interpublic now includes the Lowe Group, Foote Cone & Belding Worldwide (founded by Emerson Foote (1906-1992)), and such US agencies as Bozell, Deutsch, and Temerlin McClain. It offers a range of marketing, media planning and buying, and public relationsservices through its Octagon, DraftWorldwide and Initiative Media subsidiaries. Source [1]

Subsidiaries

• Advanced Marketing Services
• Bozell Worldwide

   Deutsch
   DeVries Public Relations
   FutureBrand Worldwide
   Hill, Holliday
   Jack Morton Worldwide
   McCann Relationship Marketing Partners Worldwide
   McCann-Erickson WorldGroup
   Modem Media
   Mullen Advertising
   Temerlin McClain

• Weber Shandwick Worldwide

   Bozell, Campbell-Ewald
   Foote, Cone & Belding
   Lowe and Partners
   Campbell Mithun
   Carmichael Lynch

market research

MR units under the NFO WorldGroup umbrella include

   NFO Research
   NFO Cfgroup
   Ross-Cooper-Lund
   NFO Migliara/Kaplan
   NFO Plog
   NFO Prognostics
   Infratest Burke AG

Sports and entertainment

   Octagon - sports promotions
   Octagon Motor Sports (formerly Brands Hatch Leisure Group or BHL) - owns and operates four UK motor racing circuits: Brands Hatch, Oulton Park, Snetterton and Cadwell Park
   Octagon
   Amster Yard - "boutique" agency
   Bragman Nyman Cafarelli (BNC) - celebrity promotions in consumer markets
   The Works - promotions for General Motors
   Jack Morton Worldwide - employee motivation
   PMK/HBH - public relations for motion picture, television, music and theater industries

Further reading=

For Erickson see Stewart Alter's Truth Well Told: McCann-Erickson and the pioneering of global advertising (New York: McCann-Erickson Worldwide 1995). For FCB see Fairfax Cone's With All Its Faults; A Candid Account of Forty Years in Advertising (Boston: Little Brown 1969).