Tim Bell

According to Corporate Watch UK:

One of the most famous British spin doctors is Sir Tim Bell, of Bell Pottinger. In the late 1970s Bell was a rising star at advertising agency, Saatchi & Saatchi. When Saatchi & Saatchi were hired to handle advertising for the Conservative's 1979 election campaign, Bell was to become one of Margaret Thatcher's personal spin doctors. He coached her on interview technique and even advised on clothing and hairstyle choices. As the 1979 election campaign intensified, he and Gordon Reece, media relations supremo at Conservative Central Office, "assiduously courted the editors of two newspapers they had singled out for special attention: Larry Lamb of the Sun and David English of the Daily Mail… They would drop by regularly for informal meetings with Lamb, usually in the evenings over large quantities of champagne,"(Hollingsworth M., 1997, "The Ultimate Spin Doctor: the Life and Fast Times of Tim Bell", p.70) writes Mark Hollingsworth in his biography of Bell.

Bell's work for the conservative party did not end there. In 1984 he was seconded to the National Coal Board (NCB) to advise on media strategy at the start of the miners' strike. His duties went far beyond mere media relations, however. So highly was Bell regarded that he became closely involved with the overall political strategy as the industrial dispute turned into political warfare between the NUM and the government. Whilst the NCB own industrial relations department wanted to reach a negotiated settlement, Bell, amongst others, was able to persuade Ian McGregor to accept nothing less than an unconditional return to work.(Hollingsworth M., 1997, "The Ultimate Spin Doctor: the Life and Fast Times of Tim Bell", p.pp118-124)