Heineken
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This article is part of the Spinwatch public health oriented Alcohol Portal project. |
Heineken International, based in The Netherlands is one of the worlds largest brewers. Heineken has production facilities in 71 countries and their products are distributed and consumed in 178 countries. [1]
Heineken UK has approximately 2,300 employees and has been based Edinburgh since the international brewer's 2008 acquisition of Scottish & Newcastle.[2] Heineken's UK business primarily involves brewing lager, beers and cider and has breweries in Manchester, Tadcaster and Edinburgh, and a cider maker in Herefordshire. Heineken UK also operates around 1,300 pubs as part of their S&N Pub Company. [3]
History
Heineken's history dates back to 1863 with a brewing operation founded in Amsterdam by Gerard Adriaan Heineken. [4]
Brands
Foster's Lager | Strongbow Cider | Heineken Lager | Bulmers | Kronenbourg 1664 | John Smiths | Amstel | Birra Moretti | Desperados | Deuchars IPA | Jacques | Murphy's | Newcastle Brown Ale | Sagres | Scrumpy Jack | Sol | Symonds Founders Reserve | Tiger | Woodpecker | Zywiec [5]
Corporate crimes
Price-fixing
In April 2007 Heineken were, along with Grolsch, InBev and Bavaria, found to be part of a price fixing cartel in Holland. All companies involved were fined £150 million by the European Commission, with the exception of InBev. At the time InBev was trading as Interbrew and managed to avoid the fine because the Commission felt that the firm had cooperated with the investigation, therefore, under the Commission's leniency programme such cooperation can lead to a reduced penalty or as in this case, none at all. In 2001 InBev and Danone (then owners of Kronenbourg) had been fined for operating another cartel in Belgium. [6].
Affiliations
Global Business Network | | Mature Enjoyment of Alcohol Society | International Center for Alcohol Policies | Scottish and Newcastle | Drinkaware Trust | Amsterdam Group | UN Global Compact | European Alcohol and Health Forum | Institute de Recherches Scientifiques sur les Boissons | Reuters Television | MCM Research Ltd. | Global Alcohol Producers Group | World Federation of Advertisers | Aston Manor Brewery | Campden BRI | FoodDrinkEurope | Alcohol Beverage Federation of Ireland | British Beer and Pub Association | Scottish Beer and Pub Association | Brewers of Europe | Portman Group | Responsibility Deal Alcohol Network
PR Firms Burson-Marsteller UK Clients, PRCA Yearbook 2004 | Salt PRCA Yearbook 2004 | Mindshare | Public Affairs Council | Podesta Group
People
Kieran Simpson | Jeremy Beadles |
Notes
- ↑ Heineken International Company Profile accessed 1st October 2012
- ↑ Scottish & Newcastle Web Site History Accessed Nov 2008
- ↑ Heineken Our Company accessed 1st October 2012
- ↑ Heineken International History accessed 1st October 2012
- ↑ Heineken Brands accessed 1st October 2012
- ↑ David Gow, The Guardian, April 18th 2007 Heineken and Grolsch Fined for Price-Fixing Last accessed December 17th 2007
