Tetra Strategy

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Tetra Strategy is a lobbying firm based in London, set up in 2007 by James O'Keefe, a former Labour Party staffer and Bell Pottinger director, and Lee Petar, one of the founding directors of BICOM (Britain Israel Communications Centre). [1]

Foundation

According to PR Week, O'Keefe left Good Relations Political to found Tetra in the summer of 2007, and subsequently recruited four of his old colleagues in the following weeks. These included Petar, the most senior, Heidi Moore ,Ruwan Kodi-Kara, and Katherine Nicholls. PR Week reported that the new agency had a 'strategic alliance' with Phil Hall Associates, a 14-strong PR firm run by ex-News of the World editor Phil Hall.[2]

Engineering firm AMEC decided to switch its account from Good Relations to Tetra, ahead of the Labour Party conference in September 2007. PR Week reported: "Tetra Strategy will lobby ministers and officials to ensure that AMEC's name is in the frame when major public infrastructure projects are discussed. It will also have to lobby on nuclear power as AMEC is a major player in the new build of nuclear power stations in the UK."[3]

Background

Tetra Strategy is a member of the Association of Professional Political Consultants (APPC). Listed on its website as affiliates and network partners are PHA Media, Longwood Associates and MAS Consulting España.

The firm states it is:

based on a set of guiding principles; the importance of achieving order, even where chaos appears to be all around and that well thought-out strategies and careful organisation can resolve many problems which may seem at first insurmountable. [4]

People

Former staff

Clients

Pre-APPC clients

  • AMEC from September 2007.[6]
  • The Jewish Chronicle reported in June 2008 that Tetra had won a contract representing the Emirate of Dubai, and that the company "has advised pro-Israel charity KKL and the Innocent drinks brand".[7]

March-May 2010 APPC filing

AMEC | Executive Office of the Government of Dubai | Hospedia | Mikhail Khordorkovsky | Society of Motor Manufacturers and Traders (SMMT) | Elbit | Tamares Capital | Dwr Cymru Welsh Water | London Brokerage Limited | SAP | Axeon | Toyota Motor Europe | Genting UK | Banks Developments | British School of Motoring | Redstone[8]

September-November 2010 APPC filing

AMEC | Executive Office of the Government of Dubai | Hospedia | Mikhail Khordorkovsky | Society of Motor Manufacturers and Traders (SMMT) | Elbit | Tamares Capital | Dwr Cymru Welsh Water | | SAP | Axeon | Toyota Motor Europe | Genting UK | Davis Block LLC | British School of Motoring | DRL[9]

Contact, Resources, Notes

Contact

Address: 158 Buckingham Palace Road
London SW1W 9TR
Website: http://www.tetra-strategy.co.uk/

Resources

Notes

  1. ↑ 1.0 1.1 David Singleton, Tetra Strategy hires News of the World's Jamie Lyons as head of media prweek.com, 06 October 2011,
  2. ↑ Good Relations loses four lobbyists to Tetra, PR Week, 14 September 2007.
  3. ↑ AMEC drops Good Relations to follow O'Keefe, PR Week, 5 October 2007.
  4. ↑ Tetra Strategy joins APPC APPC website, acc 24 October 2011
  5. ↑ 5.0 5.1 5.2 Tetra Strategy, Team, acc 24 October 2011
  6. ↑ AMEC drops Good Relations to follow O'Keefe, PR Week, 5 October 2007.
  7. ↑ Candice Krieger, Lee Petar goes from Bicom to doing PR for the Sheikh of Dubai, JC.com, 6 June 2008.
  8. ↑ APPC,"APPC Register Entry for 1 March 2010 to 31 May 2010", acccessed 27.08.10
  9. ↑ APPC,"Register Entry for 1 September 2010 to 30 November 2010", accessed 24.10.2011

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