Saatchi & Saatchi
Saatchi & Saatchi is a PR agency founded in London in 1970 by Charles Saatchi (1943- ), Maurice Saatchi (1946- ) and Tim Bell. The agency was best known for its extensive propaganda campaign for the Conservative party (UK) during several elections. In particular, S&S produced the effective political advertising of Margaret Thatcher's campaign.
Country Branding
In 2006, a global survey revealed that "Israel" had a bad connotation and that world-wide there was a negative perception of the country. The Israeli government consulted with various PR companies to rebrand itself, and S&S was part of this effort. As Berkowitz writes:
- Although the new public relations effort is still in its formative stages, and a budget for it has yet to be developed, a staff person with the London-based global advertising firm Saatchi and Saatchi acknowledged that it is already working with the Israelis free of charge on the re-branding effort.[1]
SpinProfile Resources
External Resources
- ^Bill Berkowitz, Looking for an Extreme Makeover, Electronic Intifada, 12 January 2007.
