Omnicom Group

Omnicom Group is the world's third-largest advertising conglomerate (behind Interpublic and WPP in billings). It has three global agency networks - BBDO Worldwide, DDB Worldwide, and TBWA Worldwide - and US agencies such as Goodby Silverstein & Partners, Chiat/Day and GSD&M. Like its competitors it also includes several direct marketing, media buying and public relations units such as Wolf-Olins and has a stake in online services firm AGENCY.COM. source [1]

The group's three global advertising networks are -

   BBDO Worldwide - has around 350 offices in 76 countries.

   DDB Worldwide (centred on the former Doyle Dane Bernbach Needham) - has 206 offices in 99 countries and as of 2001 was the second largest agency network in the US on the basis of consolidated gross income.

   TBWA - has 225 offices in 72 countries

Marketing services and customer relationship management units include major direct marketing businesses such as Rapp Collins, public relations agencies such as Fleishman-Hillard and specialists such as Doremus

    memoirs and studies

For DDB see Bob Levenson's Bill Bernbach's Book: A History of the Advertising That Changed the History of Advertising (New York: Villard 1987) and Mary Wells Lawrence's memoir A Big Life In Advertising (New York: Knopf 2002).

For Chiat/Day see Karen Stabiner's Inventing Desire: Inside Chiat/Day: The Hottest Shop, the Coolest Players, the Big Business of Advertising (New York: Simon & Schuster 1993).