Their relationship with academics and what they need them for
David Buckingham works for both Ofcom and The Advertising association. He is an academic who is used to his full potential, his work includes public debates on media literacy, government agency work i.e. upholding regulations of reality TV to protect young people which is being ..[1]Funded by grants from the Department for Education and Skills, the UK film council and media regulator Ofcom, the association has set up an interactive website offering resources, chat forums and research opportunities to its members www.mediaedassociation.org.uk.’ Buckingham’s own project. ..He has several noted research reports including:
- ‘Consumerism’, behind the framework of advertising and how it entices children to notice and buy products
- Young People, Media and Personal Relationships, by Professor David Buckingham and Dr Sara Bragg of the Institute of Education, London University..[2]
- (2000), study of children’s and young people’s relationships with news in the US and UK, states the function of news as: ‘how television addresses and constitutes the viewer as a citizen and as a potential participant in the public sphere of social and political debate. “
Robin Blake works solely for Ofcom as a senior programmes manager specialising in contents and standards( including Media literacy).He has also worked as a speaker for Westminster Media He is Project leader in the following:
- Ofcom is leading a Consortium of stakeholders from across government, industry, education and the third sector to promote
digital participation.
- Working with stakeholders to help focus on the present and future media literacy needs of all members of society. Provide
leadership and leverage to promote media literacy...[3]
'Jenny Grahame taught Media in Inner London comprehensives for many years. Since 1987 she has been Media Consultant at the English and Media Centre, a national centre of excellence supporting teachers of English and Media, where she delivers CPD, writes teaching resources, and is Editor of MediaMagazine. She has developed CPD and ITE courses in Media Education from KS3 to MA Level for many local authorities and HE institutions, including a national Strategy training package for Media in English at KS3. She has devised an extensive range of clasroom publications from KS2 to KS5, including work on advertising, news, TV genres, the music industry, and short film, and has collaborated on a variety of cross-curricular research projects in partnership with TDA, CSYM, QCA, Gulbenkian, Esmee Fairbairn and MEA. She is a founder member and Vice Chair of the Media Education Association'...[4]
The outcome of having experts in both the publisised academic field and the experts behind the scenes create an environmnet in which media smart has all their bases covered. From the government to student magazines to product managers the firm can push for their ideas to be given the go-ahead either in the public eye or not. By having these connections itcould be constrewed as a breach of ethics as the experts may overlook a different firms work in order to help media smart. Although only three out of ten experts have been looked in to , their credits display their peers also, many of the experts are linked together in their work none more that David Buckingham
return to Globalisation: Media Smart
Notes
- ↑ Maggie Brown[Child performance laws set for review in wake of reality TV complaints]http://guardian.co.uk 3/09/2010 Last accessed 6/10/2010
- ↑ OfcomOfcomlast accessed 6/10/2010
- ↑ OfcomRobin Blakelast accessed 6/10/2010
- ↑ Jenny GrahameGrahame Jenny Grahamelast accessed 6/10/2010
