Their relationship with academics and what they need them for

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David Buckingham works for both Ofcom and The Advertising association. He is an academic who is used to his full potential, his work includes public debates on media literacy, government agency work i.e. upholding regulations of reality TV to protect young people which is being REF2 Funded by grants from the Department for Education and Skills, the UK film council and media regulator Ofcom, the association has set up an interactive website offering resources, chat forums and research opportunities to its members www.mediaedassociation.org.uk.’ Buckingham’s own project. <ref1>. He has several noted research reports including

  • ‘Consumerism’, behind the framework of advertising and how it entices children to notice and buy products
  • Young People, Media and Personal Relationships, by Professor David Buckingham and Dr Sara Bragg of the Institute of Education, London University<ref3>
  • (2000), study of children’s and young people’s relationships with news in the US and UK, states the function of news as: ‘how television addresses and constitutes the viewer as a citizen and as a potential participant in the public sphere of social and political debate. “(2000:35).