Globalisation:Democracy Institute:Alcohol
Democracy Institute On Alcohol
The Democracy Institute has various articles on the subject of alcohol and its issues and most come to the same conclusion that something has to be done about the consumption and impacts of alcohol.
A Ban on Alcohol Advertising
The British Medical Association has called for a ban on advertising alcohol in a bid to reduce alcohol related issues, and the worrying consumption of alcoholic beverages consumed each week in today’s society. Market advertising is some what promoting drinking alcohol, but does not expose the problems alcohol has on people's body and mind.“(BMA) believes that alcohol – the nation’s favourite drug –should be subjected to the same advertising rules as tobacco” [1]. In the United Kingdom there are three major issues which impact on people's health, thus being alcohol, tobacco and obesity. In this area one will focus specifically on how alcohol is represented in contemporary societies. The BMA believes that by banning advertising ‘Identifies effective ways of protecting young people from the influence of alcohol promotion and marketing’. [2]. What is evident from this claim is it has undergone much scrutiny and may not be the right path to reducing alcohol consumption and related issues.
The public health community's attidude is based largely on the work of Ledermann who created the hierarchy effects model, which has been used in favour of their arguement that alcohol advertising should be banned. This has come under fire from the Democracy institute as they believe this model has various flaws. Ledermann stated there was a link between alcohol consumption and alcohol abuse and how people's decision making is effected by advertisment. Researchers Skog and Makela claim does not take into account all parts of society, " Ledermann’s claim was not validated by Scandinavian data... could not explain abstainers"[3].What is evident from this model is differnet parts of teh world have different levels of alcohol consumption.
Notes
- ↑ Patrick Basham &John Luik, ”[1]”, Democracy Institute Social Risk Series Paper, September 2009, accessed 11 February 2010
- ↑ Patrick Basham &John Luik, ”[2]”, Democracy Institute Social Risk Series Paper, September 2009, accessed 11 February 2010
- ↑ Patrick Basham &John Luik,”[3]”, Democracy Institute Social Risk Series Paper, September 2009, page 5 accessed 11 February 2010
