Vince Parry

Vince Parry is the "chief branding officer" at InChord Communications. His "genius" has been to help pharmaceutical companies market drugs to healthy people by creating new condition categories or redifining aspects of conditions requiring medication.

Articles

• Vince Parry, The Art of Branding a Condition, Medical Marketing & Media, London, 2003.

External Resources

• ^Alan Cassels and Ray Moynihan, US: selling to the worried well:Pharmaceuticals for healthy people, Le monde diplomatique, May 2006. (LMD synopsis: US pharmaceutical companies have long known that the potential market for their products is limited by the finite number of sick people; so they have turned to the healthy for further expansion of their markets, using exploitative, fear-inducing advertising techniques.)