Countrywide Porter Novelli
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This article is part of the Lobbying Portal, a sunlight project from Spinwatch. |
Countrywide Porter Novelli was a PR firm which was part of Porter Novelli International and is owned by Omnicom. It appears not to be active at present (since at least 2006) and to have been subsumed by its parent. Its website domain (http://www.countrywidepn.co.uk/ as at May 2008) is currently up for sale.
According to the company's website CPN was "the UK's fifth largest Public Relations consultancy. As a full service consultancy, our work ranges from communications strategy development and crisis management to product launches and brand building. We have specialist consultants in areas such as financial services, healthcare and technology as well as expertise in consumer and business communications." [1]
Clients
Since approximately 1998 Porter Novelli had a contract with the Almond Board of California to promote almonds in western Europe. In early 2004 PR Week reported Proter Novelli's UK office - Countrywide Porter Novelli - won a £450,000 contract to sell the nutritional benefits of almonds focussing on healthcare professionals. CPN director, Keith Taylor told PR Week, health professionals are "key influencers on consumers"'. According to Taylor there is "a great bed of evidence about the health benefits of consuming almonds".[2]
Personnel
- Keith Taylor Director CPN
Contact information
http://www.porternovelli.co.uk/databases/pnweb.nsf/index.html
External links
- Richard Cann, "PN wins Europe job for almonds", PR Week, March 5 2004.
