William Kendall

William Kendall , in partnership with Nick Beart, a financial director have played a large part in Green & Black's development. Kendall has become a public supporter of the Conservative Party and he signed a Financial Times letter in support of the above party. This highlights the fact that Green & Black's are interested in having a say and influencing the political system. It also hints that Green & Black's supports less state intervention and would rather be able to run their deals without the state on their backs, so to speak.

It features the usual suspects - the JCB magnate, Tesco's Sir Laurie Magnus, Sir Christopher Gent and, more interestingly, William Kendall, CEO of Green & Black, whose fair-trade organic cocoa is a staple in so many Islington trolleys. Does this tell us something interesting about the Conservative party? Absolutely not. But it does tell you quite a lot about fair-trade organic cocoa. Template:Ref/GuardianBennett

This assocciation with the Conservative Party also emphasises the money making thinking which Green & Black's have adopted. They realise that their high prices for chocolate are leading to their having a certain, more affluent target market, usually those who's political support would be geared towards the Conservatives. Green & Black's try to give off the image of being this cosy little company which is only interested in helping farmers in the Belize but really they are, l

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