Green and Black's
Organisation's background
This organisation was founded in 1991 by Craig Sams and his wife Josephine Fairley. They state that they are the first organisation to make organic chocolate.
"We offered to trade direct with the growers, paying them a premium for their organic cocoa and an additional Fairtrade price."
{http://www.greenandblacks.com/story.php}
Green and Black’s were bought over by Cadbury’s in May of 2005. Due to the increased demand for ethical and organic produce Cadbury’s believed that it was in their best interests to become part of this. It also meant that any competition which they might have had was eliminated. Cadbury’s has agreed to let the company run as a stand alone company and will only help facilitate the sale and distribution of the product throughout different regions. However, this new turn of event equals a take over by a big corporation and therefore a change in management. BBC news state that, “Green & Black's is the fastest-growing confectionary brand, with 5.1% of the UK market for block chocolate.� http://news.bbc.co.uk/1/hi/business/4543583.stm
The main products which they sell include: • Chocolate • Biscuits • Ice cream • Beverages (such as hot chocolate) • Baking products (Cocoa powder and cooking chocolate) Nearly all of the products are chocolate or chocolate based.
Staff include:
