Daily Mail and General Trust
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Daily Mail and Genral Trust
DMGT's aim is to own "high quality sustainable media properties, reflected in premium commercial positions, thereby generating a premium return for shareholders". Their strategy over the past ten years had been to "extend the Group’s media activities so as to reduce its dependence on UK newspapers, which are heavily dependent on advertising, and, due to their strong market positions, much regulated." <DGMT, http://www.dmgt.co.uk/aboutdmgt/groupoverview/ Group Overview], Accessed 23-Januray-2009 </ref>
