Strategic Awareness
Background
A PR company set up in 2001 by Simone Emmett and Tony Emmett.
Both Simone Emmett and [Philip Dewhurst]], from BNFL and chairman of the Nuclear Industry Association spoke at the same session at the fifth joint Nuclear Industry Association/British Nuclear Energy Society one day "Energy Choices" Conference in December 2005. The session was called "Beyond the Surface – Communicating nuclear energy." [1]
Spreading the Message Via Third Parties
Interviewed by PR Week in February 2006, Dewhurst, admitted they were using the classic PR technique of using a third party to push the nuclear message. "Now we use a company called Strategic Awareness, which uses in-depth research to help us develop our message. We spread that via third-party opinion because the public would be suspicious if we started ramming pro-nuclear messages down their throats". [2]
External Links
- ^ Alex Black, "Issues Management: How Nuclear Power got its Groove Back", PR Week, March 2, 2006
- ^ Nuclear Industry Association and British Nuclear Energy Society Energy Choices Conference December 1, 2005
