Flora Martin

Flora Martin

Flora Martin owned and managed one of the most successful PR businesses in Scotland – Flora Martin PR – which she sold to Citigate Communications in 1996 and which was merged with Smarts Advertising & Design in 2001. She continued to build the business into a £5m turnover company through a programme of expansion and acquisition until she left in September 2004. Stepping down as boss of Citigate Smart in 2004 to work as an independent consultant, the following year she was awarded an Outstanding Achievement Award by the Chartered Institute for Public Relations (CIPR) Scotland, of which she is a fellow.

In 2007, Flora Martin became chair of Platform PR (PR consultancy team of the year at the Scotland CIPR Pride awards in 2004 and 2005 and Finalists in the 2007 PR Week Awards) in the wake of its merger with Edinburgh-based agency PR Squared, as it edged toward a turnover of £750,000. Platform works in government relations and communications strategies, helping their clients to 'weather controversies and cope with crises' and 'get the most from the media' (otherwise known as spin). Clients include Dell Computers, the National Lottery operator Camelot, B&Q, Audit Scotland, the UHI Millennium Institute, Aquamarine Power, The National Trust for Scotland and Inverness Harbour Trust. On 28 January 2008, it was announced that Flora Martin would head the new Glasgow office of the company which has offices in Aberdeen, Edinburgh and Beauly.