Strategic Awareness
Background
A PR company set up in 2001 by Simone and Tony Emmett.
Spreading the Message Via Third Parties
Interviewed by PR Week in February 2006, Philip Dewhurst, from BNFL and chairman of the Nuclear Industry Association, admitted they wer using the classic PR technique of using a third party to push the nuclear message. "Now we use a company called Strategic Awareness, which uses in-depth research to help us develop our message. We spread that via third-party opinion because the public would be suspicious if we started ramming pro-nuclear messages down their throats". [1]
Both Simone Emmett and Dewhurst spoke at the same session at the fifth joint NIA/BNES one day "Energy Choices" Conference in December 2005. The session was called "Beyond the Surface – Communicating nuclear energy." [2]
External Links
- ^ Alex Black, "Issues Management: How Nuclear Power got its Groove Back", PR Week, March 2, 2006
