American Council for Fitness and Nutrition

A newly established lobbying and public-information body with 39 industrial members, of which 33 are food companies or associations (including the Sugar Association). The executive board consists of the Grocery Manufacturers of America, Heinz, Kraft Foods, the National Soft Drink Association, Pepsico and Coca-Cola. Other members include the American Advertising Federation, the American Association of Advertising Agencies and the Food Marketing Institute.