Nigel Oakes

Nigel Oakes was educated at Eton College and UCL, where he studied Psychology. In 1982 he joined Monte Carlo TV as a producer and in 1985 became its Head of International Production. Okes joined [Saatchi and Saatchi] as a Senior Producer in 1987. In 1989 he established the Behavioural Dynamics Working Group at University College, London and, in 1990, the Behavioural Dynamics Institute (BDi) was formed as a centre of excellence and a research facility for strategic communication and social marketing.

Over the next nine years BDi commissioned $17m in pioneering communication research programmes. In 1993 Oakes set up Strategic Communication Laboratories and, using the new communication methodology from BDi, ran election campaigns and national communication campaigns for a broad variety of international governments. Published clients include South Africa, USA, St Vincent & the Grenadines, Antigua, Indonesia, Thailand, Philippines, Grenada, Nepal, Pakistan and Switzerland.