Estonian Association of Advertising Agencies
The Estonian Association of Advertising Agencies (Eesti Reklaamiagentuuride in Estonian) was formed in 1998 and 'brings together well-known and largest advertising agencies in Estonia. It is set up and funded by the advertising industry to apply code and rules regulating advertising content. The purpose of ERAL is to protect common interests and secure the rights of members of the association, regulation of professional ethics, and promotion of advertising-related activity.'[1] According to the Advertising Education Forum in the UK in 2005 the 'Estonian system of self-regulation is currently under development.'[1]
