Globalisation:Media Smart: History and aims
Media Smart is based on a model developed by Canadian advertisers in the late 1980s called Concerned Children's Advertisers (CCA). Backed by giants such as Coca-Cola, Hershey and Buena Vista, the $10m CCA programme now claims huge success in cutting concern about children's marketing over there. "The Canadians were originally pushed into action by a ban on children's advertising in French-speaking Canada, but since the programme has been up and running, complaints on the issue across the rest of Canada have fallen to around zero," says Jackson. "I'm not saying there's an urgent threat here, but we must take the long-term view." [1]
Media Smart was incorporated as a business on 5 March 2002 and is a private company limited by guarantee. It is listed with Companies House as:-
MEDIA SMART UK LIMITED:
Company No. 04387708[3]
Notes
- ↑ Daniel Rogers Plans to keep the kids sweetPublished: March 25 2002 13:30GMT | Last Updated: March 25 2002 14:03GMT
- ↑ Barbie Clark interview with Cathy Loblaw and Diana Carradine [www.emeraldinsight.com/journals.htm?articleid=1558612&show=pdf Concerned Children's Advertisers, Canada] Accessed 1 November 2010
- ↑ Companies House Media Smart Details, Accessed 19 October 2010
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