William Kendall

William Kendall , in partnership with Nick Beart, a financial director have played a large part in Green & Black's development. Kendall has become a public supporter of the Conservative Party and he signed a Financial Times letter in support of the above party. This highlights the fact that Green & Black's are interested in having a say and influencing the political system. It also hints that Green & Black's supports less state intervention and would rather be able to run their deals without the state on their backs, so to speak.

This association between Kendall and the Tories "It features the usual suspects - the JCB magnate, Tesco's Sir Laurie Magnus, Sir Christopher Gent and, more interestingly, William Kendall, CEO of Green & Black, whose fair-trade organic cocoa is a staple in so many Islington trolleys. Does this tell us something interesting about the Conservative party? Absolutely not. But it does tell you quite a lot about fair-trade organic cocoa." Template:Ref/GuardianBennett

This assocciation with the Conservative Party also emphasises the money making thinking which Green & Black's have adopted. They realise that their high prices for chocolate are leading to their having a certain, more affluent target market, usually those who's political support would be geared towards the Conservatives. Green & Black's try to give off the image of being this cosy little company which is only interested in helping farmers in the Belize but really they are increasingly aiming their products at the top sectors of society in order to be able to charge more.

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