European Association of Communications Agencies
The Brussels based European Association of Communications Agencies (EACA) represents advertising and media agencies and associations in Europe. They aim to promote high standards within the advertising industry and to raise "awareness of the contribution of advertising in a free market economy and to encourage close co-operation between agencies, advertisers and media in European advertising bodies"[1]. As a result, The EACA is a leading trade association for European commercial communications agencies.
Membership Structure
The membership structure is divided into four councils in order to oversee particular areas of interest.
- The International Agencies' Council (IAC) - the 14 largest international agencies in Europe
- National Associations' Council (NAC) - the national agency associations in 29 European markets, including all EU markets
- The Media Agencies' Council (MAC) - 7 international media networks.
- Integrated Marketing Communications Council (IMCC) - 10 national associations of leading salespromotion agencies in Europe
Beyond Europe
The EACA is a founding member of a global communications network, in association with industry bodies in the US, Canada, Australia, New Zealand, Japan, South America and South Africa. The EACA has also signed co-operation agreements with leading communications organisations such as the World Advertising Research Centre (WARC), MayDream/AdForum and Ballester. [3]
The EACA is also a founder member of the Advertising Education Forum (AEF).
Affiliations
- UNEP Sustainable Consumption Programme, Partner of the UN
- European Alcohol and Health Forum
References, Resources and Contact
- ↑ EACA Website About EACA (Accessed: 2 July 2007)
- ↑ ibid.
- ↑ ibid.
- ↑ ibid.
