World Federation of Advertisers

The World Federation of Advertisers is a global organization representing the common interests of marketers.

According to its website it has "Through its network of 55 national advertiser associations on five continents and approximately 50 of the world’s top 100 marketers, WFA represents around 90% of global marketing communications, almost US$ 700 billion annually. WFA champions responsible and effective marketing communications worldwide."

The WFA is one of the founder members of the Advertising Education Forum(AEF).

Children and Advcertising

The WFA had a programme called the Responsible Advertising and Children Programme (RAC). According to their website the RAC is

"a cross-industry platform facilitated by WFA that brings together marketers, the media, agencies and partners from sectoral associations to provide global leadership by championing good practices in marketing communications to children.

RAC helps its members to anticipate and understand societal and parental aspirations regarding responsible marketing communications and children. This exercise is shaped by a continued dialogue and engagement with policy-makers, society and consumers.

RAC promotes and defends responsible marketing communications, ensures companies’ codes of conduct respond to market sensitivities and that regulatory discussions are supported by a coordinated industry response born from robust scientific evidence.

RAC members are committed to developing and promoting media literacy projects such as MediaSmart in schools worldwide. MediaSmart is widely recognized by regulators, teachers and consumer groups as an effective and future-proof response to the challenge of protecting minors in a rapidly changing media environment. "

Website and contact

• Address: 120 Avenue Louise, 1050 Brussels, Belgium
• Tel: +32 (2) 502 57 40
• Fax: +32 (2) 502 56 66
• E-mail: info@wfanet.org
• website: http://www.wfanet.org