Nickelodeon

Introduction

Nickelodeon is a Television channel aimed at children of all ages. It serves more than 171 million subscribers around the world via localized channels, branded blocks and individual programmes. Nickelodeon is also part of the MTV networks which are also involved in a variety of entertainment businesses that extend its brands, including films, books, online and consumer products. MTV networks is also one of Viacoms major media holding[1]

Nickelodeon (Nick for short) was launched on 1 April 1979 as the Pinwheel Network. The first Nickelodeon channel was American but there are now several channels in different countries such as Southeast Asia, Japan, Australia and the UK. Many adults know the channel best for Nick at Nite as it offered many classic TV sitcoms in the prime-time and overnight hours. Originally Nickelodeon was commercial free, but accepted commercial breaks and commercials beginning in Fall 1983. It was originally owned by Warner-Amex Satellite Entertainment, a joint venture of American Express and Warner Communications; it then became a part of Viacom.[2]