Sandy Bulmer

Background

Sandy Bulmer is lecturer in Marketing at the Department of Commerce at the Massey University, Auckland, New Zealand.

Biographical Information

Current activities

Bulmer's research focusses on marketing communication particularly in consumer interpretation of advertising and global / cross-cultural advertising issues. Advertising and children, food advertising, ethics and advertising and the role of marketing communications in childhood obesity.

Affiliations

• Member of the Advertising Education Forum, Academic Network

Publications, Contact, Resources and Notes

Publications

• Eagle, L.C., Bulmer, S.L., de Bruin, A.M. & Kitchen, P.J. Advertising and Children: Issues and Policy Options. forthcoming in Journal of Promotion Management.
• Bulmer, S.L., Hawkins, J. and Eagle, L.C. (2005). Child Consumers of Advertising: Differences across Deciles. Massey University Department of Commerce Working Paper Series, No. 05.02, ISSN 1174-5320
• Eagle, L.C., Bulmer, S.L., Kitchen, P.J. & Hawkins, J. (2004). Complex and controversial causes for the 'obesity epidemic': The role of marketing communications. International Journal of Medical Marketing, Volume 4(3), pp 271-287.
• Eagle, L.C., Bulmer, S.L., de Bruin, A.M. & Kitchen, P.J.(2004). Exploring the link between obesity and advertising in New Zealand. Journal of Marketing Communications , Volume 10(1), pp 49-67.
• Hawkins, J., Eagle, L.C. & Bulmer, S.L. (2004). Cross cultural Comparison of Food in the Children’s Media Environment in New Zealand and Japan. Massey University, Department of Commerce Working Paper Series 04.09. ISSN 1174-5320
• Eagle, L.C., Bulmer, S. L. & Hawkins, J. (2003). The 'Obesity Epidemic': Complex Causes, Controversial Cures - Implications for Marketing Communication. Massey University, Department of Commerce Technical Report 03.03.
• Eagle, L.C., de Bruin, A.M. & Bulmer, S.L.(2002). Violence, Values and the Electronic Media Environment. Corporate Communications: An International Journal, Volume 7(1), pp 25-33.
• Eagle, L.C., de Bruin, A. M. & Bulmer, S. L.(2002). The Children-Nutrition-Marketing Ethics Conundrum: Identifying the issue. Massey University, Department of Commerce Working Paper Series 02.16. ISSN 1174-5320
• Bulmer, S.L. (2001). Children's perceptions of advertising. Massey University, Department of Commerce Working Paper Series 01.05. ISSN 1174-5320

Contact

Address:

Phone:

Email: s.l.bulmer@massey.ac.nz

Website: