Rick Berman

Rick Berman is one of the most prominent lobbyists in America. His Washington based pr firm Berman & Co aggressively targets groups seeking to promote controls relating to alcohol, tobacco, food safety, animal rights or the environment. Berman is behind numerous front groups that seek to prevent regulation and promote individual freedoms. He works in a range of controversial areas including defending products including caffeine, salt, fast food and alcohol. He is at odds with Mothers Against Drunk Driving, animal rights activists, food watchdog groups and trade unions. In an interview Berman said "The businesses themselves don't find it convenient to take on causes that might seem politically incorrect, and I'm not afraid to do that," When called a hired gun by the interviewer Berman responded; ""Well, I go out to people and I say, 'Look, if you believe in what I believe, will you help fund it?' Now, I don't know if that's a hired gun or not. But, the point is, yes, I do get paid for educating people. If that's my biggest crime, I stand accused," ..."The businesses themselves don't find it convenient to take on causes that might seem politically incorrect, and I'm not afraid to do that," Berman says. . The so called 'education' provided by Berman and friends comes from a distinctly libertarian right wing perspective and his critics are not accusing Berman of 'educating people'.

Strategy

Berman's strategy involves setting up front groups which, appear to be independent non-profit educational or campaigning groups. Companies then provide funding directly to the groups. On the Berman & Company website only four clients are listed, all of these 'clients' are the front groups founded by Berman to promote or defend the interests of his corporate clients. Berman and his team focus on attacking public health campaigners, they aim to uncover any errors, exagerations or inconsistencies in a deliberate effort to undermine his opponent's credibility. "Shooting the messenger means getting people to understand that this messenger is not as credible as their name would suggest," Berman claims. The internet is an important campaigning tool for Bermans work he has founded numerous websites dedicated to attacking the "nanny state" and "do-gooders run amok" and blames them for scaring the puplic.

Campaigns

• Fish Scam This campaign accuses some scientists and government agencies of scare mongering over the effects of consuming mercury through fish. According to their website:

Approximately 4.4 million U.S. households earning $30,000 or less completely eliminated their purchases of canned tuna between 2000 and 2006. During those years, women in those households gave birth to nearly 260,000 children. And canned tuna was the only source of omega-3 fatty acids their mothers could afford to buy. These children are victims of public-health malpractice by green groups and the federal government, which have been issuing dire but exaggerated warnings about harmless levels of mercury that have always been present in ocean fish

• PETA Kills Animals This campaign attacks the animal rights group PETA and claims they kill defencelesss animals. One quote from PetaKillsanimals.com states:

Animal rights nuts live in a world where the line between fact and fiction is blurry, at best. On Planet PETA, for instance, circus elephants aren't a source of family entertainment, or a fantastic mechanism to prevent the extinction of a vulnerable species

• Hands Off the Internet a campaign group with some very high profile corporate members dedicated to preventing any internet regulation. It is co-chaired by Mike McCurry a principal consultant at Public Strategies Washington, and Christopher Wolf a "pioneer in internet law"
• CSPLscam a group dedicated to undermining the Center For Science in the Public Interest describing them as "food police" or "nutrition nannies". It undermines any efforts to challenge the food industry and promotes individual choice over all else.
• Responsible Drinker this campaign seeks to change the message "don't drink and drive" to "Drink Responsibly. Drive Responsibly." because "some anti-alcohol activists are seeking to eliminate any drinking before driving through harsh restrictions and extreme policies. These groups are trying to change behavior - even though more than 40 million Americans drink responsibly before driving each year"
• The Employment Policies Institute this group campaigns against the minimum wage, among its claims are that the minimum wage and plans to increase it are causing a "teen unemployment crisis". According to American trade unions the campaign against the minimum wage is part of a wider campaign to erode workers rights.
• Union Facts is another Berman operation that campaigns against Americas trade unions, they publish anti-union propaganda.