Grey Global Group
Grey Global Group became a subsidiary of WPP during 2005, although it continues to operate as semi-autonomous business. The group had long been the subject of merger speculation prior to its acquisition. Its reputation for careful account management has earned the loyalty of several long-standing advertisers, not least Procter & Gamble, a client for more than 40 years. But although a small number of shares were traded publicly, Grey was to all intents and purposes a private business, controlled by patriarch Ed Meyer. Those years of speculation finally came to an end in 2004 when it was revealed that Meyer was prepared to consider a sale. The deal with WPP finally completed in March 2005. Advertising Age ranked Grey as the #11 agency network worldwide in 2004 with revenues of $603m.
Website: http://www.grey.com/greyglobalgroupcontent.html
Subsidiaries
- Advertising. . . . . . . . . . . . . . . . . . . Grey Worldwide
- One-To-One Brand Communication. . Grey Direct
- Healthcare Marketing. . . . . . . . . . . . Grey Healthcare Group
- Public Relations. . . . . . . . . . . . . . . . GCI Group
- Online Communication. . . . . . . . . . . . Grey Interactive
- Media Services. . . . . . . . . . . . . . . . MediaCom
- Integrated Branding & Design. . . . . . . G2 Worldwide
- Sales Promotion. . . . . . . . . . . . . . . . . JBrown Agency
- Youth & Entertainment. . . . . . . . . . . G WHIZ
- Entertainment & Brand Partnership. . . Alliance
- Hispanic Marketing. . . . . . . . . . . . . . WINGLATINO
