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'The old adage that no-one reads the annual report is true if you simply regurgitate the preliminary statement,’ he points out. ‘If you want someone to read it, you have to deliver clarity about your operations. If you do that, any analyst worth his or her salt will read it. Annual reporting is a specialty, like hairdressing: there are billions of hairdressers but only a few really know how to cut hair.’ Template:CorpComms
Spin Profiles is a website which contains an extensive collection of data on spin, propaganda, think tanks, front groups, PR consultancies, 'Fake Persuaders', industry friendly experts and corporate lobby groups. The profiles are a collaborative venture between SpinWatch, Lobbywatch, GM Watch and Corporate Watch.
ContentsCorporate spin and PR
Propaganda
Political Spin
Clients and memberships databases
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Power Elites
Can you help?Spinprofiles is a collaborative venture initiated by Spinwatch in collaboration with Lobbywatch and Corporate Watch, but put into effect by a wide variety of volunteers and independent researchers. It can be made more effective if more people join the project. If you have research or writing skills or just spare time, you can help. Please get in touch. Spinprofiles prioritiesPriority profiles: a list of organisations that spin profiles would like contributors to help with. Go to the Categories page.
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