Fallon Currie Consulting

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Twenty-pound-notes.jpg This article is part of the Lobbying Portal, a sunlight project from Spinwatch.

Fallon Currie Consulting is a PR/lobbying firm.

Reassuring the public about the safety of aspartame

In 2000 it set up a website, Aspartame Information (http://www.aspartame-info.com), to give information to the public about the controversial artificial sweetener aspartame.[1]

In 2009 Ailbhe Fallon, managing director of Fallon-Currie, who described herself as a spokesperson for Aspartame Information, told FoodNavigator.com that a reassurance about the safety of aspartame from the EFSA "came as no surprise".[2] EFSA's assurance came in response to a study by the Cesare Maltoni Cancer Research Center of the European Ramazzini Foundation (ERF) published in June 2007 by Soffritti et al. The study's authors concluded that their results confirmed and reinforced their first experimental demonstration of aspartame’s multipotential carcinogenicity at a dose level close to the human ADI (actual daily intake). They also suggested that carcinogenic effects are increased when lifespan exposure to aspartame begins during foetal life.

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  1. REGISTRY WHOIS FOR ASPARTAME-INFO.COM, WhoIs?, accessed 23 March 2010. Screengrab here
  2. Sarah Hills, EFSA finds no reason to alter aspartame ADI, FoodNavigator.com, 22-Apr-2009, accessed 23 Mar 2010
  3. Sarah Hills, EFSA finds no reason to alter aspartame ADI, FoodNavigator.com, 22-Apr-2009, accessed 23 Mar 2010